Best Practises to Increase your Restaurant Sales in 2021

Jul 4, 2021 • 4 MIN READ

When it comes to managing and running a restaurant in 2021, you need to maintain or even increase sales by adapting to the latest market trends. For example, 2020 saw more than 60% of restaurants get their main source of traffic come from online delivery services.

From off-premise dining to menu design to Instagram posts and promotions, here are a few strategies to help you increase your restaurant sales in 2021 and beyond.

You need properly trained restaurant staff

It all starts here, having a well-trained staff is a secret to keeping a restaurant running smoothly, and one of the sure-fire ways to guarantee success. A great staff will keep operations in tip-top shape and can help keep the restaurant functioning efficiently and cost-effectively. Here, we will discuss 10 reasons why taking the time to properly train your employees is one of the best investments you can make in your business.

Learn more about the importance of investing in your staff here: 10 Reasons Why You Need to Properly Train Restaurant Employees

Analyze your menu profitability

As a restaurant owner, you can increase revenue through a well built and designed menu — a strategy to analyze the profitability and popularity of the menu items you are offering. Start by breaking down costs for your dishes, including all ingredients, to determine the exact cost of each menu item (not including labour).

Then, categorize menu items by profit and popularity levels(dish popularity can be location or season-based, so it's essential to keep up with these trends), to understand which items you should remove or give extra attention to, and adjust your offerings accordingly. Finally, redesign your menu with these insights in mind, using visual cues and compelling descriptions to highlight the most profitable and popular items that will increase your restaurant sales.

Search engine optimization is essential

The latest trends show that 50% of diners are likely to Google about a restaurant before choosing to eat there. Your online presence is one of your best marketing tools — but it only works if people can find you while searching online. By focusing on a few basic search engine optimization (SEO) strategies, you can increase your chances of appearing in Google search results.

You may not have enough resources to set up your own website, if this is the case, you can take advantage of technology platforms like Ayazona to improve your online presence on Search Engine Results.

A well-optimised search engine restaurant result

If you have a website, make sure your website is easy to navigate and mobile-friendly and your Google My Business profile is up-to-date since inaccurate information can be a turn-off for potential customers. Use Google Keyword Planner or other SEO tools to find the most relevant keywords to your business (e.g., “Nyama Choma restaurants near Dagoretti”), then add those keywords throughout your website and online content. The easier it is for people to find you, the more new customers you can attract.

Offer online restaurant delivery and takeout options

This is a bit obvious especially at this time of our lives, giving your customers an alternative of having their food delivered is a great way to increase your restaurant sales.  Offering food delivery options is a growing trend that we will see live on beyond the pandemic period

Partnering with a local technology platform like Ayazona can help your restaurant reach more local customers — in fact, with this as an alternative channel of online reach, you will have your Search Engine Optimisation needs to be sorted out of the box.

A well-optimised search engine result

Boost your social media presence

This goes without saying and has been the trend for the last decade. Having your social media set up and maintained is essential and will enable your restaurant and customers alike to share their experience trying your food which increases your sales — in fact, #food is one of the top 50 most-used hashtags on Instagram. Capitalize on this virality by posting high-quality photos of your signature dishes, new menu additions, or items that could use a little extra attention.

Develop your restaurant brand

90% of diners are likely to trust a well-branded restaurant, this starts with very simple things like having an identity beyond the restaurant name. Design a logo that identifies your restaurant and represents your culinary.

It is also essential to pick the right colours to represent your kitchen, something that will be inviting and memorable to your existing and new customers.

You can learn more about how consistent restaurant branding establishes trust here.

The bottom line is your restaurant branding is not something that can be swept under the rug or ignored. At least, not if you want to run a successful business.

Make the most of upsell opportunities

Whether you’re serving dine-in customers or fulfilling an order online, it is key to give your customers the chance to discover new items on your menu that they have not tried before, or that may work very paired with the item they are about to order. Train your staff on upselling best practices so they can gracefully increase your restaurant sales. For example, when asked for recommendations, your servers can suggest items with higher profit margins or can highlight their own preferences by saying, “Can I offer you a drink tonight?.”

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